郑州市居民对低碳商品的认知状况和消费意愿影响因素分析—

摘要低碳经济转型的实现依赖于低碳消费的发展。不同个体特征的郑州市居民对低碳商品的认知状况有一定差异，大多数郑州市居民对低碳商品有一定程度的了解却又缺乏信任；居民收入水平、对低碳商品的信任度、对低碳商品的认知状况、低碳消费补贴是影响当前我国城市居民对低碳商品消费意愿的关键因素。基于郑州市经济发展水平和消费水平的特点，这一结论基本上反映了我国城市居民当前对低碳商品的认知状况和消费意愿的平均水平。

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	杨波

关键词：城市居民低碳商品消费意愿影响因素

Abstract： The realization of low carbon economy depends on the development of low carbon consumption. Residents in Zhengzhou with different personal features have different cognition of low carbon commodities. Most residents in Zhengzhou know low carbon commodities to some extent but lack trust in them; residents' income level, degree of trust in low carbon commodities, cognition of low carbon commodities and low carbon consumption subsidies are the key factors influencing the consumption desire of low carbon commodities of the urban residents of our country. Seen from the characteristic of the economic development and consumption level in Zhengzhou City, this conclusion reflects the average condition of Chinese urban residents' cognition of low carbon commodities and consumption desire.

Keywords： urban residents low carbon commodities consumption desire influencing factors

收稿日期 2011-02-10; 接受日期 2012-01-13;

基金资助:教育部人文社科青年基金项目（10YJC790327)。

作者简介: 杨波(1975 -), 男, 重庆人,郑州航空工业管理学院经贸学院副院长,副教授,经济学博士,主要从事流通经济研究。

引用本文:

杨波.郑州市居民对低碳商品的认知状况和消费意愿影响因素分析——基于居民调查数据的实证研究[J]. 经济经纬, 2012,1: 122-126

YANG Bo.An Analysis of Zhengzhou Urban Residents' Cognition of Low Carbon Commodities and Factors Affecting Consumption Desires——An Empirical Study Based on Resident Survey Data[J] Economic Survey, 2012,V(1): 122-126

链接本文:

http://www.jjjw.org.cn/CN/ 或 http://www.jjjw.org.cn/CN/Y2012/V/I1/122