An Empirical Research on the Present Situation of the International Division of Cultural Industry of Our Country to Participate in the Value Chain Perspective ——Based on the Measurement of Technical Content
GUO Xin-ru1, LIU Ji2, TANG Yue-min3
1.Nanjing Normal University, Nanjing 210000, China; 2.Xinjiang University Of Finance and Economics, Urumqi 830000, China; 3.Shandong College of Arts, Ji’nan 250000, China
Abstract：
The author analyzes the location and status of China’s cultural industry development in the international division of value chain by measuring the technical content of cultural industries in ten countries, such as Britain, the United States, Japan, France, Germany, Korea, and etc., in attempt to scientifically reflect the gap of global division of labor in the cultural industry value chain between China and developed countries in the past decade, and to find out the strategy to enhance China’s position in global GVC. Studies show that: the technical content in world’s cultural exports was Goose pattern, although that of China has significantly increased since 2002, and China’s cultural industry is still at the low end of the global value chain, where entry barriers and power asymmetry are external factors, market segmentation and applications of innovative “technology” lagging behind are internal factors. Therefore, necessary means to promote China’s cultural industry in climbing the value chain in GVC are promoting the integration of high-tech and cultural industries, encouraging and guiding innovative condition through various innovation systems, and reconstructing the cultural industry value chain via the high-tech.
GUO Xin-ru, LIU Ji, TANG Yue-min.An Empirical Research on the Present Situation of the International Division of Cultural Industry of Our Country to Participate in the Value Chain Perspective ——Based on the Measurement of Technical Content[J] Economic Survey, 2014,V31(5): 81-86
2014 
