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    经济经纬 2021 Issue (1) :37-47
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    农村电子商务发展的收入分配效应研究——来自“淘宝村”的经验证据
李宏兵1, 王爽1, 赵春明2
1.北京邮电大学 经济管理学院,北京 100876;
2.北京师范大学 经济与工商管理学院,北京 100875
    A Study on Income Distribution Effect of Rural E-commerce Development: An Empirical Evidence from “Taobao Village”
    LI Hongbing1, WANG Shuang1, ZHAO Chunming2
1. School of Economics and Management,Beijing University of Posts and Telecomminication,Beijing 100876,China;
2. School of Economics and Business Management,Beijing Normal University,Beijing 100875,China
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摘要 将2009—2017年阿里巴巴“淘宝村”数据与我国县级指标相匹配,利用中介效应模型和PSM方法等多种实证方案,检验了农村电子商务发展对农民增收和城乡收入差距的影响。研究发现:总体上农村电子商务发展显著促进了农民增收,且该效应在中西部地区大于东部地区、在高市场化水平地区大于低市场化水平地区;从影响机制看,地区经济发展水平对该效应产生了正向促进作用,政府财政支持力度则呈现抑制作用,同时,农民返乡就业的中介渠道也显著促进了农民增收;进一步研究发现,农村电子商务对城乡收入差距的影响呈现显著的倒U形特征,且主要通过产业结构高级化的机制实现。
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李宏兵
王爽
赵春明
关键词： 农村电子商务   农民增收   城乡收入差距   产业结构高级化     
Abstract： Based on the matching of Alibaba “taobao village” data from 2009 to 2017 with China’s county-level indicators, this paper uses a variety of empirical schemes, such as the Intermediary Effect Model and PSM Model, to test the impact of development of rural e-commerce on farmers’ income increase and urban-rural income gap. The study finds that, on the whole, the development of rural e-commerce has significantly promoted farmers’ income, and the effect is greater in central and western regions than that of eastern regions, and lower in the areas with high marketization level than that of low marketization level. From the perspective of the influence mechanism of E-commerce, the level of regional economic development plays a positive role in promoting the effect, while the government’s financial support shows a negative regulating effect on it. At the same time, the intermediary channel of promoting farmers to return to their hometowns for employment has also significantly promoted the increase of farmers’ income. Further research finds that the impact of rural e-commerce on the income gap between urban and rural areas shows a significant inverted “U-shaped” trend, which is mainly realized through the mechanism of industrial structure upgrading.
Keywords： Rural E-commerce   Increase of Farmers’ Income   Urban-rural Income Gap   Industrial Structure Upgrading     
收稿日期 2020-05-31; 接受日期 ;
基金资助:国家社会科学基金后期资助项目(19FJLB023); 国家自然科学基金青年项目 (71503024); 北京市自然科学基金面上项目(9192015)
作者简介: 李宏兵(1986— ),男,河南信阳人,博士,副教授,博士生导师,主要从事国际贸易与国际投资、贸易与劳动力市场研究;王爽(1992—),女,黑龙江哈尔滨人,硕士研究生,主要从事国际贸易与劳动力市场、数字经济研究;赵春明(1964— ),男,江西崇义人,教授,博士生导师,主要从事国际贸易与投资研究。
引用本文:   
李宏兵, 王爽, 赵春明.农村电子商务发展的收入分配效应研究——来自“淘宝村”的经验证据[J].  经济经纬, 2021,1: 37-47
LI Hongbing, WANG Shuang, ZHAO Chunming.A Study on Income Distribution Effect of Rural E-commerce Development: An Empirical Evidence from “Taobao Village”[J]  Economic Survey, 2021,V38(1): 37-47
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