Research on Consumption Potential Assessment and Provincial Differences of Rural Residents in China

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Abstract The article synthesizes “gap” and “support” hypotheses to build up consumption potential evaluation system,which includes consumption ability, needs as well as conditions, and takes provincial rural residents as the object of empirical study. The conclusions are as follows: rural residents’ consumption potential is in low and middle level, and provincial consumption potential is gradiently decreasing from the east region to the middle and west region; the midwest provincial consumption potential is lower thus it is the difficult area to develop; the primary restricting factors of provincial consumption potential are different; the provincial difference of consumption ability is more significant than needs and conditions.

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	QIN Xiao-Juan
	Kong-Xiang-Li

Key words： Psychological Distance New Rural Cooperative Medical Scheme Satisfaction Expectation SEM Psychological Distance New Rural Cooperative Medical Scheme Satisfaction Expectation SEM Rural Residents Consumption Potential Assessment of Potential Provincial Difference

Received: 2017-05-11

ZTFLH:	F328
	C915