后“三鹿”时期河北省农村居民对质量认证乳品的消费意愿分析

摘要笔者以三鹿事件为背景，用计量方法实证研究了影响河北农村居民对绿色食品认证、有机食品认证和GAP认证乳品购买意愿的影响因素。结果表明农村居民对绿色和有机方式认证的乳品购买意愿的影响因素基本一致，而与GAP认证乳品的购买意愿的影响因素有明显的差异，主要是目前农村居民对GAP的认知程度不够。其中乳品质量安全信息认知程度、对安全认证乳品的信任程度、消费者健康状况和家庭年纯收入4个因素在对三种认证方式乳品购买意愿的回归中均显著。

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	朱俊峰
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	王文智

关键词：农村居民消费意愿质量认证认知

Abstract： With “Sanlu Incident” as a background, the authors make an empirical study of the factors influencing respondents’ willingness to consume dairy products with certification of green food, organic food and GAP. The result shows that the factors influencing the readiness to buy dairy products that have won green and organic food certification are basically consistent and are different from factors affecting the intention to consume GAP diary products because of the limited cognition to GAP. However, the conception of diary safety information, level of trust in diary with certification, the health condition of respondents and household income are the notable factors that influence the buying intention of diary with the three certifications. Finally, based on the conclusions above, three policy proposals are put forward from the three aspects of information revelation, concept education and improvement of income.

Keywords： rural residents consumption will quality certification cognition

收稿日期 2010-10-25; 接受日期 2011-10-30;

基金资助:

国家质检总局公益性行业科研专项课题 (200810083)

作者简介: 朱俊峰(1969-)，男，河南周口人，中国农业大学经济管理学院副教授，硕士生导师，主要从事农业经济理论与政策研究；陈凝子(1986-)，女，北京人，中国工商银行北京石景山支行，主要从事农业经济理论与政策研究；王文智(1985- )，男，山西朔州人，中国农业大学经济管理学院农业经济管理硕士研究生，主要从事农业经济理论与政策研究。

引用本文:

朱俊峰,陈凝子,王文智.后“三鹿”时期河北省农村居民对质量认证乳品的消费意愿分析[J]. 经济经纬, 2011,1: 63-67

ZHU Jun feng , CHEN Ning zi , WANG Wen zhi .An Analysis of the Consumption Will of the Rural Residents in Hebei Province on Dairy Products with Quality Certification during the Post-Sanlu Period[J] Economic Survey, 2011,V28(1): 63-67

链接本文:

http://www.jjjw.org.cn/CN/ 或 http://www.jjjw.org.cn/CN/Y2011/V28/I1/63