Abstract In this paper, the author analyzes the influence of tactile experience on consumers’ purchase decision, and the regulatory effect of NFT on decision-making environment. Results show that tactile experience has significant positive influence on consumers’ purchase decision. The regulatory effect of NFT is also apparent. Compared with low NFT consumers, high NFT consumers are more affected by the tactile experience in their purchase decision making process. Decision-making environment shows different regulatory effects on different NFT consumers. For low NFT consumers, the regulatory effect is insignificant on tactile experience, while that for high NFT consumers is significant.
DONG Ling-Li. Research on the Impact of Tactile Experience on Consumer’s Purchase Decision: NFT’s Regulatory Effect on Decision-Making Environment. Economic Survey, 2017, 34(5): 0123.
2017, Vol. 34 
