Abstract Current research on Group Purchase is always based on Qualitative research,Although there has been lots of researches on online shopping,but these results can not be fully applicable in this new e-commerce model. From industry analysis,literature research and questionnaire survey,this study builds the structural equation model of customer satisfactions,brand trust and customer loyalty. The result shows that at the present stage,customer satisfactions can not influence customer loyalty directly; brand trust is needed as an intermediary variable. Brand marketing by groupon websites to promote customer satisfactions by delivering brand image to customer,and eventually convert satisfactions to customer loyalty.
2013, Vol. 1 
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