The Effects of Cause-Related Marketing on Profitability: In Perspective of Donation [an error occurred while processing this directive]
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Economic Survey  2013, Vol. 1 Issue (2): 089    DOI:
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The Effects of Cause-Related Marketing on Profitability: In Perspective of Donation
ZHANG Li, ZHENG Ling
(School of Business, Xiangtan University, Xiangtan 411100, China)
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