|
| 2013, Vol. 1(2): 89-94 DOI: | ||
| The Effects of Cause-Related Marketing on Profitability: In Perspective of Donation | ||
| ZHANG Li, ZHENG Ling | ||
| (School of Business, Xiangtan University, Xiangtan 411100, China) | ||
| Received 2012-11-01 Revised 2013-03-06 | ||
| Supporting info | ||
| null | ||
|