Abstract Based on human capital investment theory and the theory of planned behavior, the authors analyzed the factors influencing the human capital investment intention of agricultural enterprises and quantified the extent of the influence of these factors through Ordered Logistic analysis. The results show that human capital investment intention of agricultural enterprises is low in China, and investment intention for external human capital is lower than internal human capital. It is also found that the core of the investment factors is the transaction costs of cooperation, expected return on investment, specific capital utilization level and risk of loss, etc.
WANG Yu-Long,DING Wen-Feng. A Study on the Factors Influencing the Human Capital Investment Intention of Agricultural Enterprises. Economic Survey, 2011, 28(1): 0105.
2011, Vol. 28 
