An Experimental Research into the Index System for Evaluating Transcultural Communication Based on the Sense making Theory--Taking Germany and China as Examples
An Experimental Research into the Index System for Evaluating Transcultural Communication Based on the Sense making Theory--Taking Germany and China as Examples
XIE Dong mei，FAN Li li，YI Jia bin
(School of Economics and Management，Southwest Jiaotong University，Chengdu 610031, China)
Abstract The authors aim to solve cross-culture management conflicts emerging in multinational corporations. The authors build an index system to evaluate thecommunication techniques in a cross-cultural environment based on the sense-making theory in which information receiver can appraise the communication techniques of information sender. The authors validate the index system with behavioral experiment method and comparison matrix method and statistical analysis techniqueand bring forward a set of index system to appraise the communication effect which includes logic, mood, position, reason and hearkening, and confirm the weight of communication variables with the comparison matrix method.
XIE Dong-Mei,FAN Chi-Chi,YI Jia-Bin. An Experimental Research into the Index System for Evaluating Transcultural Communication Based on the Sense making Theory--Taking Germany and China as Examples. Economic Survey, 2011, 28(1): 0100.
2011, Vol. 28 
