The Study of the Impact of Employees CSR Attributions on Helping Behavior: A Chain Mediating Model
LIU Dejun1, ZHANG Zhixin1, ZHANG Hui2
1.Shandong Institute of Macroeconomics, Jinan 250014, China; 2.Department of Business Management, Shandong University of Finance and Economics, Jinan 250014,China
Abstract Corporate social responsibility (CSR) is the focus of current theoretical circles. According to attribution theory, whether CSR can stimulate employees helping behavior depends on how CSR is attributed to. The paper aims to explore the serial mediation mechanism by proposing organizational identity and affective commitment as a mediator of the relationship between CSR intrinsic/extrinsic attributions and employees helping behavior. The results indicated that intrinsic (extrinsic) attribution of employees has a significant positive (negative) impact on their helping behavior; employees CSR intrinsic attribution promotes affective commitment through the promotion of organizational identity, and then promotes employees helping behavior; employees CSR extrinsic attribution weakens affective commitment through the reducing of organizational identity, and then reduces employees helping behavior. The paper makes theoretical implications for literature of CSR and employees helping behavior, and has important guiding significance for management practice.
LIU Dejun1,ZHANG Zhixin1,ZHANG Hui2. The Study of the Impact of Employees CSR Attributions on Helping Behavior: A Chain Mediating Model. Economic Survey, 2020, 37(4): 0108.
2020, Vol. 37 
