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2015, Vol. 32(3): 102-107 DOI: | ||
A Research on the Characteristics of Corporate Social Responsibility (CSR) after Brand Scandal Based on Content Analysis | ||
ZHAO Zhan-heng1,2,YU Wei-ping1,WANG Chun-ya1 | ||
(1.Business School,Sichuan University,Chengdu 610064,China; 2.Business School,Henan Normal University,Xinxiang 453007,China) |
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Received 2015-05-07 Revised 2015-05-07 | ||
Supporting info | ||
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