A Research on the Characteristics of Corporate Social Responsibility (CSR) after Brand Scandal Based on Content Analysis
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Abstract Using content analysis method,this paper tries to explore the characteristics of corporate social responsibility after brand scandal based on the scandal cases from 2009 to 2013.The results shows that:(1) Corporate has higher CSR level after the scandal,compared with corporate social responsibility activities before brand scandal.(2) Companies are more inclined to using philanthropy with a lower CSR’s fit to carry out activities after brand scandal.(3) Compared with the corporate immorality accident and the morality-related product failure accident,corporate social responsibility activities are carried out more frequently after the product performance accident.
DIAO Tie-Heng,TU Wei-Ping,WANG Chun-Ya. A Research on the Characteristics of Corporate Social Responsibility (CSR) after Brand Scandal Based on Content Analysis. Economic Survey, 2015, 32(3): 0102.
2015, Vol. 32 
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