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| 2012, Vol. 1(6): 97-100 DOI: | ||
| Framing Effects and Consumer’s Choice: the Effects of Consumer Knowledge and Product Promotion——Based on the Case of Extended Warranty Service | ||
| DONG Ling-li1,2 | ||
| (1.Henan University of Economics and Law, Zhengzhou ,450002;2. Shanghai University of Finance and Economics, shanghai,200439, China) | ||
| Received 2012-01-16 Revised 2012-12-03 | ||
| Supporting info | ||
| null | ||
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