Abstract This paper analyzes the influences of framing effects on consumer’s choice. and the moderator effect of consumers knowledge and product promotion by two between-groups design experiment. Results show that the influence of framing effects on consumer’s choice is significant. Consumer knowledge and products promotion play different roles under different framing work. t It is proposed that appropriate marketing strategies be made with these characteristics to push the sales of new product.
DONG Ling-Li. Framing Effects and Consumer’s Choice: the Effects of Consumer Knowledge and Product Promotion——Based on the Case of Extended Warranty Service. Economic Survey, 2012, 1(6): 097.
2012, Vol. 1 
