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2011, Vol. 28(5): 118-122    DOI:
The Cause Analysis and Countermeasures of Fraud Issues in On-line Group-buying——Based on the Perspective of Consumers' Herd Behavior
QIN Yong-heng, WAN Di-fang
School of Management, Xi'’an Jiaotong University, Xi’an 710049, China
Received 2011-02-10  Revised null
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