The Cause Analysis and Countermeasures of Fraud Issues in On-line Group-buying——Based on the Perspective of Consumers' Herd Behavior [an error occurred while processing this directive]
经济经纬
           Jul. 18, 2025 Home      Current Issue      Instruction      Subscription      Advertisement      Contact Us      Message     Chinese
Economic Survey  2011, Vol. 28 Issue (5): 0118    DOI:
Finalcial Economic Current Issue| Next Issue| Archive| Adv Search [an error occurred while processing this directive] | [an error occurred while processing this directive] 
The Cause Analysis and Countermeasures of Fraud Issues in On-line Group-buying——Based on the Perspective of Consumers' Herd Behavior
QIN Yong-heng, WAN Di-fang
School of Management, Xi'’an Jiaotong University, Xi’an 710049, China
 Download: PDF (739 KB)   HTML (0 KB)  Export: BibTeX | EndNote (RIS)      Supporting Info
Abstract Aiming at the fraud issues in the emerging on-line group-buying, by using mathematical derivation and simulation, the authors analyze the causes of fraud from the perspective of consumers’ herd behavior. It is shown that only providing the number of participants will make the information incomplete and may induce the consumers’ myopic trust and conformity, which leaves loophole for cheaters to exploit. Further, the total number of those who viewed the group-buying page is suggested that it is provided as a reference, which can prevent the consumers from being affected seriously by the others’ participation. In addition, the authors also present some other suggestions such as declaring the supported measures of consumer protection, adding the consumers’ comments and relieving the time pressure to consumers, all of which will provide reference for the benign development of China’s on-line group-buying market.
Service
E-mail this article
Add to citation manager
E-mail Alert
RSS
Articles by authors
QIN Yong-Heng
MO Di-Fang
Key wordson-line group-buying   e-commerce   herd behavior   behavioral Economics     
Received: 2011-02-10 Published: 2011-09-25
ZTFLH:  F224  
Cite this article:   
QIN Yong-Heng,MO Di-Fang. The Cause Analysis and Countermeasures of Fraud Issues in On-line Group-buying——Based on the Perspective of Consumers' Herd Behavior. Economic Survey, 2011, 28(5): 0118.
URL:  
http://www.jjjw.org.cn/CN/Y2011/V28/I5/0118
Copyright © 《Chemical Research and Application》Editorial
Support by Beijing Magtech Co.ltd  support@magtech.com.cn