Will Restaurants Earn More after They Joined the Take-out Platform?——A Survey Based on 267 Restaurants in Kaifeng
ZHAO Zhi-wei1, QIAO Han2
1.School of Statistics, Tianjin University of Finance & Economics, Tianjin 300222, China; 2.School of Economics, Henan University, Kaifeng 475004, China
Abstract Through two phases of PPS sampling and Python web crawler technique, the paper first investigates the operational status quo of restaurants in Kaifeng city that have joined any of the three major take-out websites. Then it analyzes the influencing factors of the profit change by constructing an ordered choice model. Per the research results, more than half of the restaurants don’t see clear improvement in profit after they join those platforms because online profit gains can’t offset the profit losses offline. The punctuality rate, positive evaluation volume and delivery fee are the main factors affecting the profit change of restaurants. High-class restaurants are more suited for online delivery platforms while for restaurants located around school or office buildings, a high delivery fee can help promote profit growth.
DIAO Zhi-Wei,JIAO Han. Will Restaurants Earn More after They Joined the Take-out Platform?——A Survey Based on 267 Restaurants in Kaifeng. Economic Survey, 2018, 35(2): 0121.
2018, Vol. 35 
