| Abstract Based on the view of the family farm and survey data from 895households in 27 tea producing counties in Southwest China, the paper used ordered logistic model to analyze the influence the entrepreneurial ability and peasant household resource endowment on environment friendly technology adoption intention. Research results show that, entrepreneurial ability factors, such as the innovation consciousness, learning ability, entrepreneurial opportunity recognition ability, enterprising awareness, interpersonal skills, risk tolerance, emotional intelligence, and family resources endowment characteristics, such as the degree of education and tea production specialization, technical training, or whether family members act as village cadres have significantly positive effects on adopting intention environment friendly technology. |
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2016, Vol. 33 
