The Influence of Reward Size, Reward Schemes and Tie Strength on Online Referral Likelihood
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Economic Survey  2015, Vol. 32 Issue (5): 0120    DOI:
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The Influence of Reward Size, Reward Schemes and Tie Strength on Online Referral Likelihood
ZHU Yi-min, YU Hong-yan
School of Business, Sun Yat-sen University, Guangzhou 510275, China
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