Research on the Incentive Mechanism of Core Producers in Farmers’ Professional Cooperatives on Promoting Agricultural Standardization——Based on Double Multitask Principal-agent Model
Research on the Incentive Mechanism of Core Producers in Farmers’ Professional Cooperatives on Promoting Agricultural Standardization——Based on Double Multitask Principal-agent Model
LI Zhi-fang, CHEN Tong
Faculty of Management and Economics, Tianjin University, Tianjin 300072,China
Abstract This paper analyzes the double principal-agent relationship in popularizing agricultural standardization in China. Then, this paper builds double multitask principal-agent model by taking the core members in farmers’ professional cooperatives as incentive objects. The results show that the effort level of supervising standardization task of the core members is influenced by the risk preference, the degree of risk aversion, the risk degree of supervising the promotion of standardization and the performance coefficient, the incentive coefficient of local government and other factors. Finally, combined with the promotion of agricultural standardization in Tianjin Shuguang ShaWo radish professional cooperatives, this paper explains the positive significance of policy suggestions on the model.
LI Zhi-Fang,CHEN Tong. Research on the Incentive Mechanism of Core Producers in Farmers’ Professional Cooperatives on Promoting Agricultural Standardization——Based on Double Multitask Principal-agent Model. Economic Survey, 2015, 32(1): 037.
2015, Vol. 32 
