Abstract In this paper, the development index of e-commerce in China is matched with the data of China Comprehensive Social Survey (CGSS) from 2015 to 2018, and the influence of e-commerce development on the non-agricultural employment quality of rural labor force is systematically investigated by using OLS method and Probit model. The results show that the development of e-commerce can significantly improve the quality of non-agricultural employment of rural labor force. The mechanism test indicates that the role of e-commerce development in promoting the quality of non-agricultural employment of rural labor force mainly comes from the deepening effect of e-commerce development, the promotion effect of human capital and the expansion effect of social capital. The influence of e-commerce development on the quality of non-agricultural employment of rural labor force has significant regional and individual heterogeneity. Compared with the rural labor force in the eastern region, unmarried, elderly and highly educated, the development of e-commerce has a greater effect on improving the quality of non-agricultural employment of rural labor force in the central and western regions, married, young and middle-aged, and less educated. The results of the analysis of specific groups of rural women show that the development of e-commerce has significantly improved the quality of non-agricultural employment of rural women. The above research conclusions provide empirical evidence and policy guidance for stabilizing employment and achieving common prosperity in the context of digital economy.
WANG Xiumei,YI Famin. The Influence of Digital Economy on the Quality of Non-farm Employment of Rural Labor: Evidence from the Development of E-commerce. Economic Survey, 2023, 40(3): 055.
2023, Vol. 40 
