E-commerce Transformation of Cities, Market Subject Vitality and Stable Employment
LI Zhen1, ZHAO Chunming2, LIU Shanshan2
1. School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China; 2. Business School, Beijing Normal University, Beijing 100875, China
Abstract Based on the panel data of China cities and the data of A-share listed companies from 2006 to 2019, taking the policy implementation of national e-commerce demonstration city as the breakthrough point, this paper investigates the influence and mechanism of urban e-commerce transformation on employment by using the double difference model. It is found that the transformation of urban e-commerce has a significant improvement effect on the local labor and employment level. The analysis of the influence mechanism shows that the transformation of urban e-commerce releases the vitality of market players through two channels: the promotion of entrepreneurial vitality and the improvement of enterprise performance, which increases the demand for labor. Further study finds that, in terms of sectors, the transformation of urban e-commerce has improved the employment level of local industrial sectors and service sectors more obviously. Geographically, the transformation of urban e-commerce has a greater effect on promoting employment in cities with high economic development level, large scale of Internet users and large telecommunication business. This study has significant policy implications for understanding digital economy such as e-commerce to stabilize employment and market entities.