The Willingness to Pay for Information Services of Farmers and Its Determinants in the Process of New Urbanization——An Analysis Based on Data from 652 Farmers in Beijing
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The Willingness to Pay for Information Services of Farmers and Its Determinants in the Process of New Urbanization——An Analysis Based on Data from 652 Farmers in Beijing
CAO Bingxue, LI Jin, FENG Xian
Beijing Research Center for Information Technology in Agriculture, Beijing 100097, China
Abstract This paper uses Oprobit model and Interval-censored model to analyze the influencing factors of farmers' WTP and amount of WTP for information service and calculate the farmers' specific amount of WTP for information service from the perspective of information ecology based on the survey data of farmers in Beijing. The results show that a small number of farmers have WTP for information services, the vast majority of farmers' amount of WTP for information services is ‘less than 10 yuan per month', and the main forms of paid information services are ‘short message monthly package' and ‘pay-TV'; the variables of information person, resource and technology affect the farmers' WTP for information services mainly; while, the variables of information person and environment affect the farmers' amount of WTP for information services entirely; through two methods, the annual farmers' amount of WTP for information services are 144.24 yuan and 201.6 yuan, accounting for 0.22% and 0.31% of the total net income of farmers.
CAO Bingxue,LI Jin,FENG Xian. The Willingness to Pay for Information Services of Farmers and Its Determinants in the Process of New Urbanization——An Analysis Based on Data from 652 Farmers in Beijing. Economic Survey, 2020, 37(4): 028.
2020, Vol. 37 
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