Expenditure Decision in Cultural Consumption: Value Perception,Reference Group Influence and Resource Constraints
LI Zhi-lan1, NIU Quan-bao1, LI Dong-jin1,2
1.School of Business Administration, Henan University of Economics and Law, Zhengzhou 450046, China; 2.School of Business, Nankai University, Tianjin 300071, China
Abstract This paper divides cultural consumption into two dimensions-money spending and time spending, and then analyzes the main influencing factors for individuals to make decisions on the amount of money and time spent from the microscopic perspective. The results show that escapist value and price perception are the main drivers on the amount of money and time spent for different types of cultural consumption, and hedonic value only has a positive impact on the amount of time spent on internet culture consumption. Social value has a positive impact on the amount of money and time spent on cultural media consumption, but it has a negative effect on the amount of time spent on culture and art consumption.Income can promote the amount of money and time spent on different types of cultural consumption, and leisure time only has a significant impact on the amount of money spent on leisure & entertainment consumption. Reference group influence plays an important role in spending decisions, and the moderation effect of cultural supply environment in the relationship between resource constraints and expenditure decisions is partially confirmed.
LI Zhi-lan,NIU Quan-bao,LI Dong-jin. Expenditure Decision in Cultural Consumption: Value Perception,Reference Group Influence and Resource Constraints. Economic Survey, 2019, 36(6): 0117.
2019, Vol. 36 
