Abstract:
Based on the changes of the tourists’ perception in space-time dimension, this paper makes a comprehensive analysis of seasonal influential factors on destination tourists flows that are mentioned in 647 articles home and abroad. Combined with results from motivation inquiries on tourists, it sorts out four dimensions, namely climate comfort degree, resource endowments, demand perception and image perception, and builds a measurement index system of seasonal tourism. This paper then proceeds to an empirical analysis of 26 provinces and autonomous regions using entropy weight correction AHP model. The results reveal that the less developed areas in central and western China show in many months inadequate development and great potential while the eastern region is characterized by the coexistence of both excessive and insufficient development. Therefore, tourism development does not solely depend on the level of economic development. Impact from non-economic factors such as resource endowment,climate and environment cannot be neglected.