This paper makes an comprehensive analysis based on the tourism destination image research literary at home and abroad, taking eco-tourists Yuntai mountain world geological park’s tourist image perception, cognitive image and tourist satisfaction and loyalty as the research content, carries on a dynamic comparison of the ecological tourist image. And ANOVA is used to test the differences of tourist satisfaction and destination loyalty according to social demographic characteristics, which reveals “gender” “marital status” and “educational background” are the main reasons for the differences.