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| 2017, Vol. 34(3): 117-122 DOI: | ||
| Research on Function Paths of Brand Equity on Firm Value——the Moderating Effect of Industry Concentration | ||
| HAN Hui-lin1,2, ZHUANG Fei-peng3, SUN Guo-hui4 | ||
| 1. College of Business Administration, Capital University of Economics and Business, Beijing 100070, China; 2. Academy of “One Belt One Road” Strategy, Beijing International Studies University, Beijing 100024, China; 3. School of Economics and Management, Beijing Information Science & Technology University, Beijing 100192, China; 4. Business School, Central University of Finance and Economics, Beijing 100081, China |
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| Received 2017-05-11 Revised 2017-05-11 | ||
| Supporting info | ||
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