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| 2016, Vol. 33(2): 96-101 DOI: | ||
| The Influence of Situational Consumer Animosity on Consumers’ Willingness to Buy——Mediator Effect of Psychological Affect | ||
| WANG Jue, LI Wei | ||
| School of Business, Sichuan University, Chengdu 610065, China | ||
| Received 2016-03-28 Revised 2016-03-28 | ||
| Supporting info | ||
| null | ||
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