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| 2015, Vol. 32(6): 83-88 DOI: | ||
| A Research on Value Formation Path of Brand Equity Based on Dual Perspectives of Enterprise and Consumer | ||
| LI Yi-min1, GAO Pan2, MENG Hua3 | ||
| 1. School of Management, Shanghai University of Engineering Science, Shanghai 201620, China; 2. Sixth People’s Hospital of Nanyang City, Nanyang 473004, China; 3.School of Humanities and Communication, Shanghai Normal University, Shanghai 200042, China |
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| Received 2015-11-12 Revised 2015-11-12 | ||
| Supporting info | ||
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