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| 2015, Vol. 32(1): 90-95 DOI: | ||
| The Demand Hierarchy Model of Online Brand Community Participation——An Exploratory Research Based on Grounded Theory | ||
| YAN Xin-feng1, WANG Bing-xu2, LIU Chun-hong1, CHEN Li-hong1 | ||
| 1.School of Business Management, Donghua University,Shanghai 200051, China; 2.Economics School, Zhongnan University of Economics and Law, Wuhan 430073, China |
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| Received 2015-01-15 Revised 2015-01-15 | ||
| Supporting info | ||
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