|
| 2014, Vol. 31(6): 90-95 DOI: | ||
| The Impact of Marketing Strategy on Brand Loyalty: The Mediating Role of Customer Perceived Value | ||
| ZHENG Wen-qing, HU Guo-zhu, FENG Yu-qin | ||
| School of Economics and Management,Nanjing University of Information Science & Technology, Nanjing 210044, China | ||
| Received 2014-11-14 Revised 2014-11-14 | ||
| Supporting info | ||
| null | ||
|