|
2014, Vol. 31(5): 103-108 DOI: | ||
The Influence of Reminding Message on Intention of Buying Online: The Moderating Effects of Gender and Regulatory Focus | ||
XIONG Su-hong1, JING Feng-jie2, QIU Han-guang1 | ||
1.Chongqing Key Laboratory of Electronic Commerce & Supply Chain System; School of Business Planning, Chongqing Technology and Business University, Chongqing 400067, China; 2.School of Business, East China University of Science and Technology, Shanghai 200237, China |
||
Received 2014-09-10 Revised 2014-09-10 | ||
Supporting info | ||
|