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2014, Vol. 31(5): 103-108    DOI:
The Influence of Reminding Message on Intention of Buying Online: The Moderating Effects of Gender and Regulatory Focus
XIONG Su-hong1, JING Feng-jie2, QIU Han-guang1
1.Chongqing Key Laboratory of Electronic Commerce & Supply Chain System; School of Business Planning, Chongqing Technology and Business University, Chongqing 400067, China;
2.School of Business, East China University of Science and Technology, Shanghai 200237, China
Received 2014-09-10  Revised 2014-09-10
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