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| 2014, Vol. 31(4): 98-103 DOI: | ||
| Impacts of Reputation, Consumer Guarantee System and Online Reviews on Online Customers’ First Purchase Intention | ||
| LI Qi, RUAN Yan-ya | ||
| School of Economics and Finance, Xi’an Jiao Tong University, Xi’an 710061, China | ||
| Received 2014-06-29 Revised 2014-06-29 | ||
| Supporting info | ||
| null | ||
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