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| 2013, Vol. 1(3): 91-95 DOI: | ||
| An Analysis on the Mechanism of the Brand License——Based on the Study of the Licensor’s Brand Credit Degree | ||
| YUAN Wen-hua,SUN Yue-yao | ||
| School of Economics of Shandong University,Jinan 250100,China | ||
| Received 2012-02-28 Revised 2013-05-06 | ||
| Supporting info | ||
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