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| 2012, Vol. (1): 93-97 DOI: | ||
| Loyal Customers Resisting Competitive Marketing Persuasion: the Moderating Effects of Involvement of Message and Product Knowledge | ||
| LU Wei ping | ||
| (School of International Business Administration, Zhejiang International Studies University，Hangzhou 310012，China) | ||
| Received 2011-05-28 Revised 2012-01-13 | ||
| Supporting info | ||
| null | ||
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