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| 2020, Vol. 37(4): 124-132 DOI: | ||
| The Influence of Regional Stereotype on Information Communication of Regional Featured Products and the Moderating Effect of Two-sided Message | ||
| LIU Zhonggang, LI Yao | ||
| Business School, Henan University, Kaifeng, 475004, China | ||
| Received 2019-11-14 Revised null | ||
| Supporting info | ||
| null | ||
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