Abstract Based on empirical survey data of 938 farmer households from 42 counties/districts of Henan Province, this paper uses structural equation model to quantitatively analyze the internal influencing factors of farmer households’ green production behavior in Rural Revitalization Strategy. Results show that farmer households’ choice of green production behavior is a complex process, influenced by multiple internal factors with varied degrees and modes. Factors such as individual characteristics, household characteristics as well as the perception of the Rural Revitalization Strategy and potential benefits of green development of agriculture are found to positively influence farmer households’ green production behavior. In the meantime, individual characteristics and household characteristics have a positive influence on the perception of the Rural Revitalization Strategy and potential benefits of green development of agriculture. Therefore, the Rural Revitalization Strategy should be promoted in such a way that it maintains farmers’ principal position, respects farmers’ will, improves farmers’ quality and increases farmers’ income, thereby strengthening the endogenous power of Rural Revitalization.
GAO Xin. Empirical Study on Internal Influencing Factors of Farmer Households’ Green Production Behavior in Rural Revitalization Strategy. Economic Survey, 2019, 36(3): 041.
2019, Vol. 36 
