Abstract The comprehensive and resource heterogeneous characters of tourism decide that tourism enterprises and city tourism should depend on each other, and as a result that two kinds of networks should be formed under coordination and integration. Through the social network theory and coupling theory, this paper analyzes the coordination and integration situation between tourism enterprise network and city tourism network of Shandong province. The conclusion is that there exist some different conditions and a low coordination rate between the two kinds of networks. It is necessary to improve the coordination and integration situation to enhance tourism performance of Shandong province,for example: to strengthen overall planning; to optimize and improve the tourism network structure; to promote the network knowledge accumulation and spillover.
DAN Jian-Zhong,DONG Jiang-Chun. Coordination and Integration between Tourism Enterprise Network and City Tourism Network——A Case Study of Shandong Province. Economic Survey, 2015, 32(5): 08.
2015, Vol. 32 
