Abstract This paper studies the dynamic changes of Reality TV industry by analyzing changing factors in value chains, including market, technology and system and the value chain structure of traditional Reality TV. With statistic data of China Reality TVs during 2005 to 2010, a comparative analysis of value chain changes of Reality TV is made accordingly. It is concluded that, the market of Reality TV is shrinking and value creation capacity is decreasing.
2012, Vol. 1 
