A Research on the Manufacturers’ Competition Strategies for the Supply Chain with Different Power Structure
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Abstract With the game theory , this paer analyzes the manufacturers’ competition strategies in the two different power structures with equal power and the retailer dominant power: price competition strategy and quantity competition strategy. Firstly , the Nash model and the Stackelberg model are employed to describe the supply chain of equal power and the retailer dominant power, separately, on which, the optimal decisions of the supply chain’s players are obtained with the different competition strategies of the manufacturers. Secondly, from the manufacturers’ point, the choice of the competition strategies are discussed in the supply chain with different power structure. The results show that the choice depends on the products differentiation and the production cost.
QIN Juan-Juan. A Research on the Manufacturers’ Competition Strategies for the Supply Chain with Different Power Structure. Economic Survey, 2012, 1(4): 071.
2012, Vol. 1 
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