Abstract Thraditional price estimation model considers the estimation of the status of conventional target price, but in the non standard market, there are goods of various qualities and consumers often face extremely low prices. In accordance with the traditional price estimation model, consumers will not accept the extremely low prices, but the reality is not so. Why do consumers accept the questionable transactions? In the face of the extremely low prices, how do consumers judge the attractiveness of prices? The authors expand the traditional price estimation model and verify the new price estimation model through tests in order to explain the above problems.
WANG Li-Juan,LI Bao-Ku,Zuo-Shu-Fang. A Study of the Test of Price Estimation Based on Double Reference Price Ranges. Economic Survey, 2011, 28(6): 0126.
2011, Vol. 28 
