An Analysis of the Consumption Will of the Rural Residents in Hebei Province on Dairy Products with Quality Certification during the Post-Sanlu Period
ZHU Jun feng 1, CHEN Ning zi 2, WANG Wen zhi 1
(1. College of Economics & Management, China Agriculture University, Beijing 100083, China|2.Shijingsha Branch of Beijing, ICBC, Beijing 100043, China)
Abstract With “Sanlu Incident” as a background, the authors make an empirical study of the factors influencing respondents’ willingness to consume dairy products with certification of green food, organic food and GAP. The result shows that the factors influencing the readiness to buy dairy products that have won green and organic food certification are basically consistent and are different from factors affecting the intention to consume GAP diary products because of the limited cognition to GAP. However, the conception of diary safety information, level of trust in diary with certification, the health condition of respondents and household income are the notable factors that influence the buying intention of diary with the three certifications. Finally, based on the conclusions above, three policy proposals are put forward from the three aspects of information revelation, concept education and improvement of income.
SHU Dun-Feng,CHEN Ning-Zi,WANG Wen-Zhi. An Analysis of the Consumption Will of the Rural Residents in Hebei Province on Dairy Products with Quality Certification during the Post-Sanlu Period. Economic Survey, 2011, 28(1): 063.
2011, Vol. 28 
