An Empirical Study of the Influencing Factors and Function Mechanism of Regional Brand Equity of Agricultural Products
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Abstract Based on literature review and interviews,the author builds a research model of the influencing factors and action mechanism of regional brand equity of agricultural products.The results show that resource basis, industry advantages, organization management, innovation milieu and marketing stimulus have different impacts on the dimensions of regional brand equity of agricultural products and there are some causal relations among these dimensions.
CHEN Feng-Yi. An Empirical Study of the Influencing Factors and Function Mechanism of Regional Brand Equity of Agricultural Products. Economic Survey, 2011, 28(5): 085.
2011, Vol. 28 
