The Influence of Alternative Resource Allocation on the Growth of Platform Enterprises from the Perspective of Iterative Innovation
ZHANG Teng1, ZHU Xiaohong2
1. School of Business Administration, Henan University of Economics and Law, Zhengzhou 450046, China; 2. School of Business Administration, Qilu University of Technology, Jinan 250353,China
Abstract Based on the frontier research results of resource allocation and iterative innovation, this paper constructs the theoretical framework of “alternative allocation-iterative innovation-platform enterprise growth”, and uses the method of hierarchical linear regression to verify the research proposition to explore the way of platform enterprise growth. This paper draws the following conclusions through the empirical study of 160 enterprises from Beijing, Tianjin, Shandong, Henan and other regions. (1) Alternative resource allocation has a positive influence on Internet platform firms' growth. (2) Alternative allocation can promote the swift action and continuous improvement of iterative innovation, which is conducive to the growth of enterprises. (3) As the basic dimension of iterative innovation, swift action and continuous improvement play an intermediary role between alternative allocation and enterprise growth. For the growth of enterprises, resource allocation plays a more important role than the amount of resources owned by enterprises. This research is helpful for us to improve the growth mechanism of platform enterprises under the internet background, explore the driving mechanism of iterative innovation, investigate the intermediary role of iterative innovation from different dimensions, enrich the quantitative research of iterative innovation, promote its theoretical development, enrich the research results of resource allocation, and promote the expansion of research vision from static attributes of resources to the dynamic allocation of resources.
ZHANG Teng,ZHU Xiaohong. The Influence of Alternative Resource Allocation on the Growth of Platform Enterprises from the Perspective of Iterative Innovation. Economic Survey, 2022, 39(3): 0119.
2022, Vol. 39 
