Abstract The lagging development of rural land transference market is not just decided by property rights institution factors, but more importantly there are psychogenic factors of farmers as well. From the perspective of behavioral economics, this paper analyzes the main factors which influence endowment effect in rural land transfer, with an aim to have a deeper understanding of the current obstacles which hinder rural land transfer, to provide new perspective and reference for policy system. Using Logistics model, and survey data collected from Sheyang County and Haian County in Jiangsu Province, the research shows that: 1)The existence of endowment effect in rural land transfer is mainly affected by farmers’ cognition of farmland ownership, substitutability and uncertainties factors. 2) Compared with male, female farmers are more likely to have endowment effect in rural land transfer; The older farmers are more likely to appear the endowment effect in farmland transfer; The higher level of education and increase of household non-agricultural income ratio will weaken the possibility of farmer’s endowment effect in the land transfer. In policy making, the government should take fully consideration of the relevant factors that affect the endowment effect in rural land transfer, so to weaken the loss aversion of famers through the relevant policies, and further promote rural land transfer market growth.
NAN Guangyao,ZHU Peixin. The Influential Factors of Endowment Effect in Rural Land Transfer —Based on the Data from Two Counties in Jiangsu Province. Economic Survey, 2020, 37(3): 054.
2020, Vol. 37 
