农户议价能力及其对农产品出售价格影响的实证分析

摘要笔者利用山东省果类蔬菜主产区种植户实地调查数据,分析了农户议价能力及其对农产品出售价格的影响。研究结果表明,农户议价能力受到户主受教育程度、市场信息获取能力、市场信息判断能力、是否加入合作社以及果类蔬菜上市时间等因素的显著影响;农户议价能力能够显著影响农户参与议价的行为,即议价能力越强的农户,其参与议价的可能性就越大;农户参与议价后,农产品的出售价格与农户的议价能力呈现显著的正相关关系。基于此,笔者提出了提高农户议价能力的对策建议。

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	朱宁
	马骥

关键词：农户议价能力参与议价农产品出售价格果类蔬菜种植户

Abstract： This paper uses the survey data of Shandong fruit vegetables farmers to analyze household bargaining power and its influence on the effect of farmers to participate in the negotiation behavior from the perspective of consciousness, ability and behavior. Research results show that: (1) Farmers bargaining power is significantly affected by householder's level of education, ability to get market information, the ability of judged the market information, join cooperatives and time to market of fruit vegetables. (2) The farmers bargaining power can significantly affect the farmers to participate in the bargaining behavior, namely the higher bargaining power of household, the possibility of greater participation in the negotiation. (3) Farmers' participation in bargaining, the key factor of agricultural product price increase is household bargaining ability. Based on this, this paper puts forward countermeasures and suggestions to improve farmers' bargaining power and bargaining participation.

Keywords： Farmers Bargaining Power Participate in Price Negotiations The Sale Price of Agricultural Products Vegetable Growers

收稿日期 2014-04-09; 接受日期 2015-07-29;

基金资助:中国农业科学院科技创新工程(ASTIP-IAED-2015-04);现代农业产业技术体系北京市果类蔬菜创新团队项目;北京市推进“菜篮子”系列工程建设成效中期评估项目

作者简介: 朱宁(1987－ ),男,山东宁阳人,管理学博士,在站博士后,主要从事农户经济研究;马骥(1974－ ),男,甘肃庆阳人,管理学博士,教授,主要从事农户经济研究。

引用本文:

朱宁,马骥.农户议价能力及其对农产品出售价格影响的实证分析[J]. 经济经纬, 2015,4: 31-36

ZHU Ning, MA Ji.The Empirical Analysis of Farmers Bargaining Power’s Influence on Agricultural Products’ Sale Price[J] Economic Survey, 2015,V31(4): 31-36

链接本文:

http://www.jjjw.org.cn/CN/ 或 http://www.jjjw.org.cn/CN/Y2015/V31/I4/31