服务外包供应商竞争策略对需求方决策的影响

摘要笔者采用杜克大学ORN项目数据验证服务外包供应商的地理策略、服务策略和管理策略等三大竞争策略对需求方外包决策的影响。研究结果显示,服务外包供应商在地理策略方面积极设立近岸交付中心或全球交付中心、在服务策略方面能够提供针对买主的定制化服务、在管理策略方面不断扩大服务规模和范围,使更多买主将业务外包给他们。如果供应商主动出击提供更多接近买主核心业务的服务,则不能得到买主的回应。

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关键词：服务外包供应商竞争策略需求方决策

Abstract： This paper studied the impacts of service suppliers’ competitive strategy (geographic strategy, service strategy and management strategy) on the demanders’ outsourcing decision with the data of Outsourcing Research Network project of Duke University. The results include: when a supplier established near-shore delivery center or global delivery center (geographic strategy), supplied client-specific service (service strategy), expanded service scale and scope (management strategy), the demander was inclined to outsource its business to this supplier. On the contrary, if a supplier offered some near-core service, the demander would not outsource the business to the supplier. Finally, this paper put forward some suggest on global delivery, service scale and onshore outsourcing.

Keywords： Service Outsourcing Supplier Competitive Strategy Demander Outsourcing Decision

收稿日期 2017-02-21; 接受日期 2017-02-21;

基金资助:教育部哲学社会科学研究重大课题(11JZD023)

作者简介: 陈菲(1971-),女,土家族,湖南吉首人,副教授,硕士生导师,主要从事服务经济、服务外包等研究;潘微微(1992-),女,安徽六安人,硕士研究生,主要从事区域经济、服务经济等研究。

引用本文:

陈菲,潘微微.服务外包供应商竞争策略对需求方决策的影响[J]. 经济经纬, 2017,1: 75-80

CHEN Fei, PAN Wei-wei.The Influence of the Service Outsourcing Supplier’s Competitive Strategy on the Demanders’ Decision[J] Economic Survey, 2017,V34(1): 75-80

链接本文:

http://www.jjjw.org.cn/CN/ 或 http://www.jjjw.org.cn/CN/Y2017/V34/I1/75